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Channel: Manos Sifakis – customedialabs – Blog
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In an ocean of agencies, why customedialabs? Part I

This article is the first part of a series written by customedialabs’ President and CEO Manos Sifakis. The other day, as I grabbed a quick meal from McDonalds, I noticed something interesting on my...

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5 reasons why you should talk to a new agency

Reason 5. You need an agency that delivers We are not living in the 1960s era of “Mad Men”, where promises were made over a two martini lunch, then broken. The new era is about the delivery and …Read...

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Where We Are Today – A Recalibration

It has been two years since I ventured into the blogosphere and during that time customedialabs has remained fundamentally unchanged and has completely transformed. It is an exciting time here and,...

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The Era of Flux: From Chaos to Order and Back Again

Whether you call it the Information Age, the Digital Age or, my favorite, the Era of Flux, there is one defining characteristic of this era that comes up again and again: chaos. Countless business and...

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Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand...

Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rapid evolution of digital channels and solutions has...

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Dominating in the new era of brand engagement

As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency model. The optimal outcome for this type of agency...

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The Brand Engagement Trinity™: Part One

Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an...

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The Brand Engagement Trinity™: Part Two

As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is...

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Brand Engagement Trinity™: Part Three

In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E...

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Liftoff – customedialabs 3.0

It’s an exciting time for all of us at customedialabs as we prepare for liftoff. I often use space-age themes when describing our work, when speaking to customers and team members alike—because all...

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5 Reasons Why You Should Talk to a New Agency

Reason 5. You need an agency that delivers We are not living in the 1960s era of “Mad Men”, where promises were made over a two martini lunch, then broken. The new era is about the delivery and not...

View Article

Where We Are Today – A Recalibration

It has been two years since I ventured into the blogosphere and during that time customedialabs has remained fundamentally unchanged and has completely transformed. It is an exciting time here and,...

View Article

The Era of Flux: From Chaos to Order and Back Again

Whether you call it the Information Age, the Digital Age or, my favorite, the Era of Flux, there is one defining characteristic of this era that comes up again and again: chaos. Countless business and...

View Article


Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand...

Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rapid evolution of digital channels and solutions have...

View Article

Dominating in The New Era of Brand Engagement

As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency model. The optimal outcome for this type of agency...

View Article


The Brand Engagement Trinity™: Part One

Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an...

View Article

The Brand Engagement Trinity™: Part Two

As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is...

View Article


Brand Engagement Trinity™: Part Three

In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E...

View Article

Liftoff – customedialabs 3.0

It’s an exciting time for all of us at customedialabs as we prepare for liftoff. I often use space-age themes when describing our work, when speaking to customers and team members alike—because all...

View Article
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